Beauty giants are making sure that the brands in their portfolio are entering the lucrative Chinese market and investing in up-and-coming domestic brands specializing in specific sectors.

This trend showcases global beauty firms’ optimism about the long-term development of China’s beauty market. But instead of seeing the Chinese market simply as a sales growth engine like in the past, they are now paying more attention to the emerging brands that can tap into segmented needs as the market matures.

— Read more in Why is Estée Lauder investing in Chinese perfumer Melt Season? at Jing Daily.