In addition to new pop-culture icons putting their spin on things in the world of scent, Bar also remarked that celebrity fragrances today are more lavish compared to previous iterations.

“It’s all about the upscale approach these days. We’re seeing these brands at much higher price points than before, creating buzz with limited releases and waitlists that make their products super coveted,” Bar said, pointing to Beyoncé as an example.

— Read more in From White Diamonds to Cé Noir: The evolution of celeb fragrances at Inside Retail.