Earlier this year, niche line Ulrich Lang launched Suncrest, a new unisex fragrance named for the Suncrest peach.

The visual for Suncrest, shot by Oregon-based photographer Will Matsuda, depicts an abstract image of dense foliage in fiery reds inspired by Hanafuda cards, a nod to Will’s Japanese culture.

The name Suncrest refers to a popular peach variety grown on America’s West Coast. Many cultures across the globe revere peaches as a sign of immortality. The prominent peach note found in Suncrest captures a youth-like spirit that radiates optimism and playfulness.

Suncrest is a fragrance about happiness and is expressed through fleshy pulpy fruits, notably peach, black currant and Sicilian lemon blended with solar flowers ( jasmine and lily of the valley) and a base of creamy blond woods.

Additional notes include dreamwood, cedar and ambrox.

Ulrich Lang Suncrest is $185 for 100 ml Eau de Parfum.

(via ulrichlangnewyork)

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