In 10 years, [perfumer Francis] Kurkdjian predicts “we won’t smell anymore.” Wait, what? “I think we’ll have a chip right in the brain where the olfactory memory is,” he says. “You’ll go on an app and you’ll buy a membership for L’Or de J’Adore. And then you will download it and [it will] say, ‘Do you want to accept the signal of L'Or de J'Adore?’ And it will hit your brain, and you will ‘smell’ it. [Technology] is going so fast, I’m sure we’re going to get there.”
— Read more in Francis Kurkdjian Says We Won’t “Wear” Fragrance in the Future at Allure.
Good grief, sounds awful. Technology is leading us straight to hell.
Yeah, my first thought was no thank you.
I totally agree.
I 4th that notion. Why would I want to do that, unless I totally lost my sense of smell due to a head injury?
I fifth this!
Kind of misses the ascetic/ sensual/ storytelling side of why people wear perfume. The weight of a bottle in your hands, the pleasure of dabbing or spraying on the body and raising a wrist to your nose and being transported. Arranging your collection by season, notes, makers etc. we don’t replace great novels or artworks or pieces of music with chips in our heads or even people. Instead of meeting a friend will we just get a friend chip in our head?
Well put.
I heartily sixth, seventh, eighth, and onwards what everyone else just said here.
I took a deep dive into MFK fragrances earlier this year by buying many many samples from his website and in the end I admire his perfumery skills. However, this chip thing sounds plain kooky to me. I also am disappointed that the perfume he worked on for Dior is yet another version of J’Adore. The article mentions one thing he doesn’t like to be outdated, but how about unoriginal?
I doubt seriously that he decides what Dior will put out next…