Italian niche line Santa Maria Novella will launch Bizzarria, Gelsomino and Magnolia, three new fragrances joining L'Iris in the brand's Eau de Parfum collection.

Bizzarria ~ "Bizzarria is an original, unexpected Eau de Parfum that pairs the hesperides traits with the resounding notes of cedarwood. Bizzarria is the most peculiar citrus tree of all: it brings the characteristics of lemon, bitter orange and etrog together. First studied in the Medicean gardens in 1644, it now returns to life thanks to its serendipitous rediscovery in the garden of Villa Medicea di Castello in 1980. [...]The olfactory architecture of Bizzarria Eau de Parfum intrigues since the beginning, enthralling its guests with timur pepper and the unmistakable, ambiguous sweetness of neroli. It goes on telling its incredible polytropic qualities with the heart notes of orange blossom absolute, davana and ginger. At the base, cedar wood and musk: the enveloping attitudes that make the impression of beauty last, over the dazzle, en profondeur."

Gelsomino ~ "This is the story of Cosimo III de’Medici and of his dear “Stufa dei Mugherini”. This is the story of a falling in love: the jasmine that struck the Granduca’s senses was of a special variety, that came from Goa in 1688. More similar to a small rose than to a classic jasmine, the Granduca Cosimo III had a special greenhouse built for it, and banned its cultivation in all the realm. [...] The daring olfactory construction of Gelsomino Eau de Parfum brings the special tale of Cosimo III de’ Medici and his Stufa dei Mugherini into our everyday lives: bergamot, tangerine and pink pepper welcome us in the top notes. At the heart, the mystery unfolds with sambac jasmine absolute, geranium and ylang-ylang. Finally, the greenhouse opens entirely with cedar wood and musk."

Magnolia ~ "Magnolia Grandiflora is a grandiose evergreen tree whose traces can be found also in the prehistoric era. It questions our notion of time with its unusual ability to pass through times, to adapt to different environments, and to preserve its one-of-a-kind individuality. A rare talent that reminds of Officina Profumo-Farmaceutica di Santa Maria Novella’s own history. An awe-inspiring exemplar of Magnolia Grandiflora also graces the facade of Villa Medici di Castello: this species arrived in Florence in the 18th century, and it was soon grown in the Medici's family possessions. Magnolia Eau de Parfum embraces all the characteristics of the tree that defied time into a powerful olfactory landscape. With an enthralling opening of white rose and geranium, it confers a multi-layered depth with the heart of magnolia grandiflora paired with the absolutes of magnolia champaca..." Additional notes include jasmine, amber and musk.

Santa Maria Novella Bizzarria, Gelsomino and Magnolia will be available in 50 ($180) and 100 ($275) ml. Look for them later this month.

(via us.smnovella, found via wwd)

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