Bath & Body Works has launched Among the Clouds, a new fragrance for women.
What it smells like: soaring through the clouds—airy, uplifting and sweet.
Fragrance notes: wild berry skies and whipped vanilla clouds.
Bath & Body Works Among the Clouds is available in 7 or 50 ml Eau de Parfum, or in 75 or 236 ml Fragrance Mist. There are also lots of matching bath, body and home fragrance products.
(via bathandbodyworks)
Oh wow, berries and vanilla! B&BW is really going out on a limb.🙄
Seriously.
They are so stinting with the descriptions, it adds to the impression that all of their fragrances are similar.
For all their customers who are so risk averse that they read that copy and think, “This seems like it must smell a lot like the one I won as a prize at that baby shower- Cool! I must buy this immediately!”
That might be it! Or they are just counting on brick & mortar sales, I don’t know.