Under the hashtags related to perfume, there are mostly videos of reviews of various fragrances, highlighting their key notes and the praises or successes they brought to the nose or the creator of the video. There are also a number of Top 5s and Top 10s along with every possible type of ranking.
One of the recent trends is to display one’s perfume collection in a video: the hashtag #perfumecollection has now reached 373 million views!
— Read more in How TikTok disrupts traditional perfume codes at Premium Beauty News.
When I first started watching perfume collection videos they were drool worthy and varied. Now they are they are all the same. The collections look like a store display with no character.
I recently found a new youtuber though that seems to have a lovely collection. Wendy’s Parade of Perfumes.
I don’t watch Tik Tok but I think youtube is doing the same thing.
YouTube has been doing the same thing for years, but I don’t think they ever reached the numbers of young people that Tiktok is getting…
And here I thought I was futuristic for getting into perfume blogs.
Ha. This blog will be getting social security soon