A team at the University of Lisbon was conducting research to map brain activity and brain response to certain fragrances, working to create a database of results that provided subjective and objective insight into human response to scents.
“The goal is, in effect, to build a database so when you have a fragrance or a blend, you can predict what the response of our customers will be,” said Hugo Alexandre-Ferreira PhD, associate professor at the University of Portugal.
Read more in University of Lisbon mapping brain responses to fragrance: 'Sense of smell is the most mysterious' at Cosmetics Design-Europe.
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