French niche line Parle Moi de Parfum has launched Wake Up World, a new fragrance from perfumer Michel Almairac.
It's all too easy these days to feel like the entire world has gone mad. Even fragrance, our escape from the actual problems out there, has fallen victim to outlandish and unprovable claims of life-changing benefits, planet-saving virtues, or inscrutably high-minded artistry. At the risk of sounding overly simplistic, whatever happened to just smelling great?
Well, leave it to the legendary Almairac family of perfumers to address just that with Wake Up World, an exceptionally good-smelling, long-lasting, crisply refreshing scent that's not meant to do anything at all except have everyone in the room move just a little bit closer to you to get a second sniff.
The notes include bergamot, green apple, rose, vanilla, tonka bean, ambroxan and benzoin.
Parle Moi de Parfum Wake Up World is available now at Luckyscent, $145 for 50 ml or $235 for 100 ml Eau de Parfum.