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These scents aren’t unique to us

Posted by Robin on 24 March 2022 5 Comments

My party trick is knowing exactly which perfume someone is wearing when they walk into a room. Le Labo's Santal 33, Yves Saint Laurent's Libre and Byredo's Mojave Ghost are all firm favourites in London circles — but these scents aren't unique to us. On a trip to New York, those bewitching, all-encompassing notes of sandalwood, mandarin and jasmine followed me consistently through the streets of Manhattan and Brooklyn, then on to Paris soon after. It proved one thing: once a perfume achieves cult status, it's entirely unavoidable. But why do we all want to smell like clones?

— Read more in It’s Time To Abandon The Signature Scent — And Embrace Smelling Like Everyone Else at Refinery29.

Filed Under: perfume in the news

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5 Comments

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  1. vampsandtramps says:
    24 March 2022 at 1:39 pm

    Well obviously I don’t like the title but a fun read. I liked this quote: “The great thing about perfume is that it elevates your self-perception. It is the scent equivalent of rose-coloured glasses and travels with you like a luxurious bubble, adding extra shine to your sense of self.”

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    • Robin says:
      24 March 2022 at 9:15 pm

      Ha, same!

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  2. sariah says:
    24 March 2022 at 7:47 pm

    Yes! Fun read.

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    • Robin says:
      24 March 2022 at 9:15 pm

      Plus, I learned something…had no idea Libre was worn by the same crowd.

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  3. Parke says:
    26 March 2022 at 5:22 pm

    The paradox of wanting to be trendy while trying to be unique is what advertising of luxury products are all about. If so and so wears this cologne then I should…contradicts with I want to smell great and have people notice ME contradicts I want them to know I have disposable income to afford niche fragrances. We are not rational animals despite what Aristotle says.

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