My party trick is knowing exactly which perfume someone is wearing when they walk into a room. Le Labo's Santal 33, Yves Saint Laurent's Libre and Byredo's Mojave Ghost are all firm favourites in London circles — but these scents aren't unique to us. On a trip to New York, those bewitching, all-encompassing notes of sandalwood, mandarin and jasmine followed me consistently through the streets of Manhattan and Brooklyn, then on to Paris soon after. It proved one thing: once a perfume achieves cult status, it's entirely unavoidable. But why do we all want to smell like clones?
— Read more in It’s Time To Abandon The Signature Scent — And Embrace Smelling Like Everyone Else at Refinery29.
Well obviously I don’t like the title but a fun read. I liked this quote: “The great thing about perfume is that it elevates your self-perception. It is the scent equivalent of rose-coloured glasses and travels with you like a luxurious bubble, adding extra shine to your sense of self.”
Yes! Fun read.
Plus, I learned something…had no idea Libre was worn by the same crowd.
The paradox of wanting to be trendy while trying to be unique is what advertising of luxury products are all about. If so and so wears this cologne then I should…contradicts with I want to smell great and have people notice ME contradicts I want them to know I have disposable income to afford niche fragrances. We are not rational animals despite what Aristotle says.