Or maybe just the daily laugh? "The Officine Universelle Buly presents its new invention: the Eau Gymnastique, a perfume for sports shoes. It has a surprising specificity. It provides shoes with a scent that everyone likes to find: the smell of newness. For both high-level athletes as for ordinary people, the stakes are high and the issue infinitely trivial: shoes equals sweating. Yet, the smelly feet induce a persistent nuisance on appearance and self-image." 500 ml for €70 at Officine Universelle Buly. Hat tip to Kevin!