Not knowing what to begin with was an asset, one of the many joys of being an outsider. I had no framework, which also meant I had no constraints. I wanted to create moments in time linked to memory or emotion, which may not have been possible if I had years of experience in an industry that often starts from a marketing approach to developing new products.

— Ben Gorham of Byredo. Read more in The Coolest Man in Fragrance Turns to Clothing, Chairs and Gear at Gear Patrol.