French niche line Jovoy Paris has launched Fire At Will, a new gourmand fragrance.
Vanilla and Mimosa, intensity and subtlety, seduction and enchantment, a duo set to perfume by the independent perfumer Vanina Murraciole, who delivers the promise of enticing encounters and a return to more lightness.” In the beginning there’s vanilla, of course, but it’s an unexpected vanilla — subtle, ethereal, as if suspended, with a unique note of honeyed, powdery mimosa. Next comes a vanilla that’s gourmand but not heady, fruity but not baked, poised between a “real” vanilla ice cream and sweet promises that echo like languorous kisses. An unambiguous fragrance trail, conceived like a beckon, arousing the appetite, and casting a spotlight on whoever wears it. Whether your personality is discreet or, to the contrary, completely intense, this perfume is made for those who wish never to go unnoticed again. “By day, I wear it like a signature: you know I’m there, my perfume identifies me. By night, it envelops me in sweet promises. It fills the space, slips into every corner of the mind — and makes others feel a void when I move away.” And if I’m no longer around and my absence has not yet become overpowering, it must be that I left something behind — a scarf, a jacket, a little bit of myself.
Jovoy Paris Fire At Will is available in 100 ml Eau de Parfum.