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Jovoy Paris Fire At Will ~ new fragrance

Posted by Robin on 17 November 2021 9 Comments

French niche line Jovoy Paris has launched Fire At Will, a new gourmand fragrance.

Vanilla and Mimosa, intensity and subtlety, seduction and enchantment, a duo set to perfume by the independent perfumer Vanina Murraciole, who delivers the promise of enticing encounters and a return to more lightness.” In the beginning there’s vanilla, of course, but it’s an unexpected vanilla — subtle, ethereal, as if suspended, with a unique note of honeyed, powdery mimosa. Next comes a vanilla that’s gourmand but not heady, fruity but not baked, poised between a “real” vanilla ice cream and sweet promises that echo like languorous kisses. An unambiguous fragrance trail, conceived like a beckon, arousing the appetite, and casting a spotlight on whoever wears it. Whether your personality is discreet or, to the contrary, completely intense, this perfume is made for those who wish never to go unnoticed again. “By day, I wear it like a signature: you know I’m there, my perfume identifies me. By night, it envelops me in sweet promises. It fills the space, slips into every corner of the mind — and makes others feel a void when I move away.” And if I’m no longer around and my absence has not yet become overpowering, it must be that I left something behind — a scarf, a jacket, a little bit of myself.

Jovoy Paris Fire At Will is available in 100 ml Eau de Parfum.

(via jovoyparis)

Possibly of interest

Jovoy Paris 21 Conduit St ~ new fragrance
Jovoy Paris Touche Finale ~ new fragrance
Jovoy Remember Me ~ fragrance review

Filed Under: new fragrances
Tagged With: jovoy, vanina murraciole

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9 Comments

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  1. irisjasmine says:
    17 November 2021 at 11:50 am

    I find the name of this off-putting!

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    • Robin says:
      17 November 2021 at 9:08 pm

      It’s an odd choice. But don’t know how it sounds in France, to a French speaker.

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  2. meredifay says:
    17 November 2021 at 12:07 pm

    It seems at odds with the description, doesn’t it? I expected some hyper masculine patron to hunting or trap shooting or something, wet grass, pine, gunpowder and heavy musk. Rather odd!

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    • Robin says:
      17 November 2021 at 9:08 pm

      Yes — from the name, I assume it would be a masculine.

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  3. Isabella says:
    17 November 2021 at 12:27 pm

    Echoing the ughs over the name, both for its murderous military connotations and for how poorly it seems to fit the description. That said, I may be at work, but I now acutely wish I was “poised between a real vanilla ice cream and sweet promises that echo like languorous kisses.”

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  4. Nancyleandros says:
    17 November 2021 at 2:33 pm

    I find the use of the phrase “murderous military” off putting, actually, and an insult to the men and women in the armed forces who serve our country.
    So, now that we’ve all disobeyed the blog rule to not get political, where do we go from here?

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    • Isabella says:
      17 November 2021 at 3:58 pm

      Nancyleandros, I apologize if my comment came off that way — I wasn’t intending to make a political statement or insult servicepeople in any way, was just reflecting on the fact that that command corresponds with an event in a military campaign that typically involves mass killing as well as potentially lasting trauma to survivors. Something I wish the human race could move past in the settling of our disputes, for the sake of everyone who serves as well as their loved ones, of which I am one.

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      • Nancyleandros says:
        17 November 2021 at 4:39 pm

        Thanks for replying, Isabella. I completely agree that the health of humankind and the planet we live on would be in much better shape if we could settle our differences with dialogue and compromise. I too have family that served, and they very much believed that their service was, in part, to protect our right to have just these kinds of discussions. ✌?

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    • Robin says:
      17 November 2021 at 9:10 pm

      Thanks to you both for settling this amicably while I was stuck in traffic for hours! And from here, let’s let the subject drop…we don’t need anybody else to chime in.

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