French niche line Jovoy Paris has launched 21 Conduit St, a new lavender fragrance.
The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes.
“It’s a lavender that’s chiseled from the freshness of cold, crisp oranges, the cheekiness of cassis and the bittersweet comforting warmth of pine” Marlow explains.
In Paris, his meeting with the perfumer Marie Schnirer (Laboratoire Maelstrom) opened the door to a new world of raw materials, most notably a quality of Javanese Vetiver that enriches the ensemble with a whorl of smoky, earthy notes.
Additional notes include grapefruit, bergamot, rhubarb, fir balsam, amaretto accord, tonka bean, ambroxan and modern woods.
Jovoy Paris 21 Conduit St is available now at Luckyscent, $180 for 100 ml Eau de Parfum.
(quote via jovoyparis, additional information via luckyscent)