“We take carbon dioxide and convert it into ethanol [by combining] it with hydrogen at our facilities in Brooklyn,” [Gregory Constantine of Air Company] says of their patented technology. He explains that the only other byproduct of the solar-powered process (aside from the alcohol) is water, which is then recycled, leaving only oxygen to vent into the atmosphere. Up until this point, that leftover ethanol was funneled into the brand’s signature spirit (which is typically made from corn, grain, or potatoes) as well as a hand sanitizer, but according to Constantine, a fragrance was always in the cards.
— Read more in Meet The Future Of Sustainable Fragrance: A Perfume Made From Air at The Zoe Report. Air Eau de Parfum was developed by Joya Studio, and can be pre-ordered now for 2022 delivery. (And see also: From CO2 To Vodka: Air Company Launches World’s First Carbon-Negative Spirit at Forbes.)
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