Escada has introduced Fairy Love, a new limited edition fruity floral gourmand fragrance for women. Fairy Love follows 2020's Candy Love.
Fairy dust flies, and glitter rains down: welcome to a world of stardust and magic, a whirlwind journey through pure, unbridled emotion. Designed to evolve with the ebbs and flows of your heart, ESCADA Fairy Love is a natural perfume with a conscience: fully vegan, and brimming with 86% natural ingredients, for one of the most tantalising and sustainable ESCADA perfumes yet. Wander down the garden path, and see what lies beyond the moonlit valley... This is an ESCADA perfume fragrance for women with heart, soul, and an ever-lasting romantic streak, a technicolour experience that unwinds like a journey to some far-flung land.
Twirling, swirling magic falling around you like fairy dust, ESCADA Fairy Love is a romantic, uplifting floral gourmand with an otherworldly sheen, crafted by master perfumer Natalie Gracia-Cetto. Bright, clear-eyed pear opens the festivities with a sparkly silveriness, making way for sweet, ripe raspberries to split open in the heart. Fairy Love's girlish fruitiness is tempered with mysterious, fragrant jasmine at the base, for a light and mystical finish as fleeting as a shooting star.
Additional notes include hazelnut.
Escada Fairy Love is available in 30, 50 and 100 ml Eau de Toilette.
(via escada-fragrances)
Thank you Robin, natural in perfumes from designers seems to be catching after Chloe started the trend.
Yes, although “86% of natural origin” (or whatever it is) is possibly true of many fragrances — maybe what is going to happen is now they’re all going to start listing the percentage as part of the pr copy
Will also add that using more natural materials does not in any way mean your product is more sustainable — in fact could make things worse. I expect we’ll start to see more pushback on those sorts of claims.