• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Completely insane

Posted by Robin on 3 September 2021 6 Comments

“Nobody could see this coming,” said Larissa Jensen, vice president of beauty and industry adviser at the NPD Group, of the boom in fragrance.

The category grew 82 percent year-over-year, from January to June 2021.

“It’s completely insane,” she continued, explaining that sales were driven by more expensive products with a stronger concentration of perfume oil, eau de parfum rather than eau de toilette. “The consumer psyche plays a very important role.”

— Read more at The Growth of Fragrance: Is It Sustainable?, from Women's Wear Daily, reposted at MSN Lifestyle.

Filed Under: perfume in the news
Tagged With: fragrance sales

Advertisement


6 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. meredifay says:
    3 September 2021 at 10:02 am

    Interesting article, mentioning big players like Dior, and then saying niche is where it’s at, growth in fragrance wise, but the example of niche is …Creed? Hmmm. Different frame of reference than where I am coming from, for sure. I had a sample of a Creed once, a gardenia, I think. It was ok. I think. :-)

    Log in to Reply
    • AnnieA says:
      3 September 2021 at 11:55 am

      I had the same reaction about Creed! The writer was definitely unfamiliar with the perfume industry. I too have tried the occasional Creed and had the same reaction.

      Log in to Reply
      • Robin says:
        3 September 2021 at 2:29 pm

        But Creed used to be widely adored at Basenotes, and perhaps still is…

        Log in to Reply
    • Cicely says:
      4 September 2021 at 10:53 am

      Is it just my impression or Creed has a clearly male predominant customer base? Same for basenotes.. My personal theory is that women (in general) have maybe a wider range of self expression through makeup and clothing as a whole. So men really go big on perfume. Obviously a big generalisation but I think there may be some truth in that.

      I was watching an interview to Pissara (the perfumer behind Dusita brand) the other day and she said that her 2 more masculine targeted perfumes were selling the most, though she has more perfumes leaning female (and which are just beautiful in my opinion).

      Log in to Reply
      • Robin says:
        4 September 2021 at 3:11 pm

        Yes to both.

        I wear a lot of men’s fragrances but really mostly dislike Creed, although at one time they made a rose I liked (pretty sure it is now discontinued).

        Log in to Reply
        • Cicely says:
          4 September 2021 at 4:56 pm

          Same here.. I have not been impressed by any of the female or masculine marketed from Creed, with the exception of the unisex Virgin Island Water with is a good citrus. Still, I don’t think the price point is justified.

          Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

    Browse by...

    Topic

    Perfume talk New fragrances
    Shopping Books :: News
    Body products Home fragrance
    Polls Another subject

    Date

    March 2023
    February 2023
    January 2023
    December 2022

    Prior months

    Author

    Robin Jessica
    Angela Kevin
    Erin Guest Author

    Tag

    Celebrity perfumes
    Cheap thrills
    Collector bottles
    Perfumista tip series
    Video
    The complete tag index

    Recent reviews

    Atelier Cologne Love Osmanthus
    Moschino Toy Boy
    Arquiste Misfit
    Diptyque Eau Capitale
    Zoologist Bee
    Parfum d’Empire Immortelle Corse
    Comme des Garcons Series 10 Clash
    Frédéric Malle Rose & Cuir
    L’Artisan Parfumeur Le Chant de Camargue
    Yves Saint Laurent Grain de Poudre
    Régime des Fleurs Chloë Sevigny Little Flower
    Chanel 1957
    Gallivant Los Angeles
    Amouage Portrayal Woman

    Blogroll

    Bois de Jasmin
    Grain de Musc
    Perfume Posse
    The Non-Blonde
    More blogs...

    Perfumista lists

    100 fragrances every perfumista should try
    And 25 more fragrances every perfumista should smell
    50 masculine fragrances every perfumista should try
    26 vintage fragrances every perfumista should try
    25 rose fragrances every perfumista should try
    11 Cheap Perfumes Beauty Outsiders Love

    Favorite posts

    The Great Perfume Reduction Plan
    Why I Love Old School Chypres
    New to perfume and want to learn more?
    How to make fragrance last through the day
    Fragrance concentrations: sorting it all out
    On reformulations, or why your favorite perfume doesn’t smell like it used to
    How to get fragrance samples
    Perfume for Life: How Long Will Your Fragrance Collection Last?

    Upcoming

    List of upcoming Friday projects

    20 May ~ Haiku Challenge
    20 May ~ splitmeet

    Back to Top

    Home
    About Now Smell This :: Privacy Policy

    Shop for Perfume Online
    Perfume Shopping in New York
    Perfume Shopping in London
    Perfume Reviews
    New Perfumes
    General Perfume Articles
    The Monday Mail

    Glossary of Perfume Terms
    Perfume FAQ
    Perfume Links
    Perfume Books
    Fragrance Awards

    Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

    Perfume Houses A-B :: C :: D-E :: F-G
    H-J :: K-L :: M :: N-O :: P :: Q-R :: S
    T :: U-Z

    Copyright © 2005-2023 Now Smell This. All rights reserved.