“Nobody could see this coming,” said Larissa Jensen, vice president of beauty and industry adviser at the NPD Group, of the boom in fragrance.
The category grew 82 percent year-over-year, from January to June 2021.
“It’s completely insane,” she continued, explaining that sales were driven by more expensive products with a stronger concentration of perfume oil, eau de parfum rather than eau de toilette. “The consumer psyche plays a very important role.”
— Read more at The Growth of Fragrance: Is It Sustainable?, from Women's Wear Daily, reposted at MSN Lifestyle.