Developed by creative agency Space, the bus shelters feature an upside-down “living roof” made of roses and cucumbers, while an infused scent is dispensed throughout the shelter to tempt commuters. A doorbell is also engraved on with the sign “Press for the Peculiar” that plays music while the voice of a Victorian gentleman conveys a monologue.
— Hendrick’s Gin has taken over selected bus shelters in London, Manchester, Brighton, Cardiff and Liverpool to promote its new Gin Cucumber Lemonade. Read more in Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin at Adweek.
Love everything about this, lol! Will pick up some of the new gin today, just in time for vacation next week. Thanks for the info!
🙂
This is delightful, but is anyone else worried about critters hanging out on those roofs to eat the cucumbers?
Ack! But I did assume these were pretty short term and as much for the media coverage as anything. (Also, not at all sure they are real cucumbers. Or even real roses.)
Beats the weeds and graffiti at my local bus shelter.