Calvin Klein has launched Defy, a new fragrance for men. Defy is geared towards Millennial males and fronted by actor Richard Madden.
Fresh. Masculine. Addictive. Calvin Klein Defy aftershave is a daring contrast of invigorating freshness and powerful woods: an eau de toilette for men who break boundaries while exploring their authentic truths and the contrasts within. This Calvin Klein fragrance opens with an addictive citrus blend highlighting crisp Bergamot and fresh Lavender Absolute. Rugged and earthy Vetiver Oil—responsibly sourced from Haiti—is the heart of this men's eau de toilette spray, connecting the vibrant textural elements with a rich and alluring base of Amber notes. [...]
Dare to Defy.
Defy was developed by perfumers Anne Flipo, Pascal Gaurin and Loc Dong.
Calvin Klein Defy is available in 30, 50, 100 and 200 ml Eau de Toilette.
(quote via mccauley.ie, additional information via wwd, businesswire)
I’d love to know when “addictive” became the indispensable adjective for all fragrances.
A research project up for grabs
I personally have had enough defiance at this point.
Seriously. We need Calvin Klein Behave.
Richard Madden deserves better. What an odd pairing. Like Chris Hemsworth and Hugo Boss.