Niche line Bond no. 9 has launched Off-Broadway, a new floriental fragrance.
Roll out the red carpet for Off-Broadway! We don't know when theaters will reopen, but Bond No. 9 New York is proud to present an optimistic new fragrance that pays homage to one of New York City's greatest traditions. You could say she's a little sister to the iconic Broadway Nite, but she's no shy flower.
"It's not a quiet fragrance, it's quite noisy and effusive," says Bond No. 9 founder and president Laurice Rahmé. Like "Hamilton" (which debuted off-Broadway), this edgy floriental scent is destined to be a major hit.
The notes include grapefruit blossom, blackcurrant, lily, osmanthus, nutmeg, musk, patchouli, sandalwood and vetiver.
Bond no. 9 Off-Broadway is available now at Bloomingdales, $410 for 100 ml Eau de Parfum.
I’m not interested, but love the name. Can’t believe they haven’t used that one before!
Can’t believe they have not run out of names yet!
(But I can think of a few I’m sure. New York Minute?)
I hope they’re making a contribution to the laid off cast of Hamilton for the shameless borrowing of the name.
Nothing says “Off Broadway” to me less than “Florioriental soon to be a major hit.”
Something tells me $410 of my perfume money could by a lot more happiness than this single bottle could give. Thinking further, I realize that there are people who would want only one or two bottles of a loved fragrance, so perhaps this will find those buyers.