UK-based niche line Floral Street has launched Arizona Bloom, a new fragrance.
A dry floral amber. A sense of freedom and happiness — scented and bottled.
This vegan perfume is for the sunny, euphoric nomadic and free spirited.
Arid wilderness, neon skies and eternal sunshine make for the ultimate natural high. Taking its inspiration from the flora and fauna of desert landscapes, this dry floral amber evokes a nomadic sense of freedom. Its subtle sprinkles of Balinese coconut blends with the Madagascan Black Pepper spices and the second skin feeling of Salted Musks. It's time we simply slowed down, reconnected with ourselves and nature.
Arizona Bloom was developed by perfumer Jérôme Epinette. Additional notes include oak moss, jasmine, fig leaves and cashmere woods.
Floral Street Arizona Bloom is available in 10 and 50 ml Eau de Parfum.
(via floralstreet, additional information via cosmeticsbusiness)
oh, that neon found in the wilderness. The coconut found only in the desert, the Balinese plants of Arizona.
The word soup of perfume copy
Right? “Arid wilderness, neon sky, eternal sunshine” just makes me think of being dehydrated. How does any of that relate to oakmoss?
Ha! But it will be mostly marketed far, far away from Arizona, so probably doesn’t matter.
Yeah…more a dream of Arizona by way of Bali and Madagascar. Hey, it’s all “exotic”.
The “vegan” thing is amusing. ?
I can’t tell you how many perfume announcements now say “vegan”. Soon they’ll all be adding “gluten free”.