It found that the main driver of perfume use among women was not linked to seduction. Instead, these women were looking for a fragrance that could express their own unique personalities.
“We realised more than half of them were more interested in having fragrance expressed their own individuality and communicate authenticity. In the past, a lot of attention was paid to very strong fragrances, but we realised now consumers are looking for something that helps them to express themselves and make them feel comfortable – it’s kind of linked to well-being.” Herve Fretay, business development director, Fine Fragrance Asia.
Read more in All about me: Chinese consumers turning to fragrance as new mode of self-expression at Cosmetics Design Asia.
Man shocked-shocked!-to learn that women buy perfume to please themselves rather than to please men. ??