Floratropia is a new(ish) natural perfumery line, emphasizing sustainability and the reduction of waste, and thus dispensing with traditional fragrance bottles (although they do sell refillable spray flacons, with optional vegan leather cases). There are four unisex fragrances, all developed by perfumer Delphine Thierry. La Terre (sap and roots, leaves, moss and undergrowth flowers) would be my unsniffed pick; it's €70 for 40 ml at Galeries Lafayette. A discovery box with four 3 ml samples is €25 directly from Floratropia.
It will be interesting to see how this campaign works out. Perfume is a beauty product–sure, but even more it is an escape, a rigged ride, a memory, a “Calgon take me away” product. Hard to sell that in “tuna in a bag” packaging.
LOL at “tuna in a bag”! ?
I have no idea if it matters to the younger generation or not, or if the sustainability issue is a bigger driver. Also have no idea if these scents are good or not, so it may or may not be a good test of the idea.
70 euro for 40 ml ain’t all that bad. Might give it a go if i can get it!