Of course, along with this proliferation of logo-laden products will come inevitable novelty fatigue. Soon enough, fast-food-branded high heels will no longer raise any eyebrows, much less inspire any positive tweets or eBay frenzies. To avoid such a tragic fate, the smart brands will start steering away from these broad attention-getters and tailor their product drops to specific audiences and niche fans, like gamers, dog lovers, 19th-century Ukrainian folk-music aficionados, and so on.
— Read more in Blame millennials: McDonald’s candles smell like the future of marketing at Fast Company.
I couldn’t resist looking…the McD candle set is Sold Out. ?
You were saved, ha!
But also, I do think they carefully produce the numbers that will make something sell out within days.
I just find this discouraging. Seems like more garbage to add to an already overloaded earth — the line: “Of course, along with this proliferation of logo-laden products will come inevitable novelty fatigue.” And we move on to the next thing.