Salvatore Ferragamo has launched Ferragamo, a new fragrance for men. Ferragamo is fronted by British actor Hero Fiennes Tiffin.
FERRAGAMO is the new fragrance for men that embodies elegance and modernity, breaking stereotypes and embracing a creative and sensitive soul, sending a message to today's man: be whoever you want to be.
FERRAGAMO redefines masculinity, outlining the personality of the Ferragamo man, a polyhedral soul whose vigour comes from his internal contrasts: strength and sensibility, creativity and pragmatism, confidence and vulnerability. Free-spirited and daring, this ideal man is the master of his success and a symbol of authenticity.
[...] The radiant explosion of Mediterranean citrus with vibrant bergamot and lemon paves the way to an unexpected core. The floral violet accords combine with the intense FERRAGAMO leather note, in a blend that immediately evokes Ferragamo’s artisanal heritage. The intense notes of musk and vetiver complete this creation, in a heightened sensual dimension.
Uomo was developed by perfumer Antoine Maisondieu.
Ferragamo by Salvatore Ferragamo is available in 50 and 100 ml Eau de Toilette.
(via ferragamo, found via moodiedavittreport)
This sounds pleasant enough, and I quite like the bottle (something with which I’m generally unconcerned).
Agree, the packaging looks really smart.
It is so refreshing that is NOT a launch of a flanker. I agree the bottle is very well designed. The juice sounds like it will be well done, although not totally original. I’ll be sure to give it a sniff, if I see it at a counter.
But there will be a flanker, I’m sure!
“FERRAGAMO redefines masculinity”… Sure it does, heard that before and not just once.
About once a week, I should think.
The notes are super-meh; the copy is ludicrous (but no more or less so than any other I’ve seen lately); and the less said about the boy-model the better….