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Ten minutes

Posted by Robin on 19 October 2019 6 Comments

[DS & Durga's David] Moltz believes that one of the biggest mistakes customers can make is choosing a perfume that everyone else is wearing and thinking it’s cool. Instead he advises wearing a sample for ten minutes in the store and listening to your gut before making a purchase.

— Ten minutes, really? Read more at Musician-turned-perfumer David Seth Moltz recommends wearing a fragrance for 10 mins before buying it at The Economic Times.

Filed Under: perfume in the news
Tagged With: ds and durga

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6 Comments

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  1. cazaubon says:
    19 October 2019 at 11:25 am

    Ten minutes?!? Totally inadequate. Of course they want you to buy fast before you get to the wimpy meh drydown.

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    • Robin says:
      19 October 2019 at 12:17 pm

      Which is funny sorta because DS & Durga is not generally guilty of wimpy meh dry down.

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  2. pyramus says:
    19 October 2019 at 11:37 am

    Four hours *minimum*, so you at least get a glimpse of the base. All day is better: overnight is better still.

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    • Robin says:
      19 October 2019 at 12:17 pm

      I was going to say 3 wearings on 3 different days.

      Then again, I admit I have bought in less than 10 minutes. It just isn’t wise.

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  3. austenfan says:
    19 October 2019 at 11:59 am

    It took me 4 years to make up my mind that I needed Mohur extrait in my life. Mind you, it took me all of 5 minutes to buy my first (!) bottle of Vamp à New York.
    No regrets in either case, but I agree with all of you, 10 minutes is not enough to get an idea of what a fragrance is really like, let alone to decide whether it gives you pleasure or not.

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  4. Dawn says:
    19 October 2019 at 12:00 pm

    I need to spend a couple days with a sample of any perfume before I can make the judgment of full bottle worthy. If you got boatloads of money, you can do that.

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