Spanish luxury brand Loewe has launched Aura Pink Magnolia, a new fragrance for women. Aura Pink Magnolia is a flanker to the 2013 version of Aura.
Aura Pink Magnolia centers on the magnolia note, with additional notes of red fruits, musk and sandalwood.
Loewe Aura Pink Magnolia is available in 50 and 100 ml Eau de Parfum.
(via elgrafico.mx, additional information via ausliebezumduft.de)
Why are they using a sunflower to advertise a magnolia scent? Or is it a dandelion? Doesn’t look like any magnolia I’ve ever seen!
It is a Cotula coronopifolia.
Their new packaging has botanical works by Karl Blossfeldt on all the boxes. The drawings don’t relate directly to the fragrance notes, but to each line’s “personality”. So the image above, they are using for Aura & its flankers. If you scroll down here:
https://www.perfumesloewe.com/gb/en/
You can see all the artwork, it’s lovely.
Oh, I look ve Blossfeldt!
As long as the aura doesn’t refer to a migraine…
The original aura is pretty good, a fragrance that managed to be sweet, floral and luminous with an harmony that is hard to find or achieve. The masculine aura was good as well, a kind of powdery iris that relate to Guerlain and Dior Homme.