Chloé will launch Atelier des Fleurs, a new collection of nine feminine fragrances: Cedrus, Herba Mimosa, Hibiscus Abelmoschus, Jasminum Sambac, Lavanda, Magnolia Alba, Neroli, Rosa Damascena and Verbena.
Nature is a precious source of fragrant flowers and aromatic leaves. Drawing on this wide variety of natural bouquets, the House of Chloé has collaborated with renowned perfumers to create the Atelier des Fleurs line. This prestigious collection comprises nine perfumes for women, each with a unique signature rooted in the perfumer’s memory. The fragrances are designed to work in harmony in endless combinations.
Cedrus ~ A woody musk. "Behind this woody Eau de Parfum, with either tender and subtle notes or warm and musky ones, lies the perfumer's childhood memory of a playful lover's gift: a bouquet of branches that Quentin Bisch's father gave to his mother."
Herba Mimosa ~ A powdery green floral. "This powdery Eau de Parfum evokes perfumer Amandine Clerc-Marie's intense emotions when discovering mimosa in Grasse when she was 20. Mimosa unveils tender, woody and vegetal notes."
Hibiscus Abelmoschus ~ A musky floral. "With its sunny, slightly fruity scent and its soft petals, hibiscus is the queen of the Polynesian gardens of perfumer Domitille Michalon Bertier's childhood. The warm radiance of hibiscus blossom brightens this fruity Eau de Parfum with opulent and musky notes."
Jasminum Sambac ~ A green floral. "For this velvety Eau de Parfum, Louise Turner thought of the exquisite jasmine sambac she smelled on Mother's Day in Bangkok, where it is the gift of choice for that occasion. The delicate jasmine petals bring soft and sunny notes to the fragrance."
Lavanda ~ An aromatic floral. "This Provencal Eau de Parfum captures Quentin Bisch's childhood vision of his mother walking from the heat into the cool shade of their garden, a bunch of lavender in her arms. Bisch revisits the scent with a highly modern twist, while enhancing every facet of lavender – from aromatic freshness to full-rounded, sun-drenched notes."
Magnolia Alba ~ A smooth green floral. "Louise Turner transcribed the plump and slightly lemony notes of Magnolia blossoms from her native England. She created a smooth Eau de Parfum, unveiling the fresh, almost creamy scent of Magnolia Petals."
Neroli ~ A honeyed citrus. "For this interpretation of neroli, perfumer Sidonie Lancesseur let the memory of a trip to Seville be her guide: the orange blossoms exuded smooth and deliciously refreshing scents warmed by the sun. Neroli takes us on a true olfactory journey with the comforting and addictive floral accents of this lightly honeyed Eau de Parfum."
Rosa Damascena ~ A lightly spiced floral. "Inspired by the rose petals and leaves that perfumer Amandine Clerc-Marie brewed in her family garden as a child, this floral Eau de Parfum reveals a crisp rose scent. The lightly spiced floral signature exudes a sense of botanical purity."
Verbena ~ An aromatic floral citrus. "This aromatic Eau de Parfum takes perfumer Mylène Alran back to her parents' garden, where she would rub verbena between her hands as a child to keep the scent with her all day. Verbena brings a delicate freshness of lemon for a naturally radiant fragrance."
Chloé Cedrus, Herba Mimosa, Hibiscus Abelmoschus, Jasminum Sambac, Lavanda, Magnolia Alba, Neroli, Rosa Damascena and Verbena will be available in 50 and 150 ml Eau de Parfum.