Jimmy Choo will launch Urban Hero, a new masculine fragrance inspired by modern urban life and street art. Urban Hero will be fronted by French artist Jules Dedet Granel, aka L'Atlas.
Urban Hero was developed by perfumers Antoine Maisondieu and Marion Costero. Notes for the woody aromatic include lemon caviar, black pepper, rosewood, vetiver, amber and leather.
Jimmy Choo Urban Hero will be available in 30, 50 and 100 ml Eau de Parfum.
(via drogeriewarenzeitung.de, montenapoleoneglam.it)
I think the flanker should be called “Suburban Hero” – guy driving a mini-van, looking frazzled from a long day of work…
I hope so…that commercial would definitely make me laugh.
Lemon caviar? What am I missing here, why would that smell anything but yucky?
I think it would just smell like lemon…google citrus caviar.