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Jimmy Choo Urban Hero ~ new fragrance

Posted by Robin on 5 August 2019 4 Comments

Jimmy Choo will launch Urban Hero, a new masculine fragrance inspired by modern urban life and street art. Urban Hero will be fronted by French artist Jules Dedet Granel, aka L'Atlas.

Urban Hero was developed by perfumers Antoine Maisondieu and Marion Costero. Notes for the woody aromatic include lemon caviar, black pepper, rosewood, vetiver, amber and leather.

Jimmy Choo Urban Hero will be available in 30, 50 and 100 ml Eau de Parfum.

(via drogeriewarenzeitung.de, montenapoleoneglam.it)

Possibly of interest

Jimmy Choo Man Extreme ~ new fragrance
Jimmy Choo I Want Choo Le Parfum ~ new perfume
Jimmy Choo Rose Passion ~ new perfume

Filed Under: new fragrances
Tagged With: antoine maisondieu, jimmy choo, marion costero

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4 Comments

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  1. VanMorrisonFan says:
    5 August 2019 at 5:58 pm

    I think the flanker should be called “Suburban Hero” – guy driving a mini-van, looking frazzled from a long day of work…

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    • Robin says:
      5 August 2019 at 6:19 pm

      I hope so…that commercial would definitely make me laugh.

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  2. thomkallor says:
    5 August 2019 at 11:00 pm

    Lemon caviar? What am I missing here, why would that smell anything but yucky?

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    • Robin says:
      8 August 2019 at 11:05 pm

      I think it would just smell like lemon…google citrus caviar.

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