Tom Ford has launched Métallique, a new floral fragrance.
Willful. Fearless. Addictive.
Forged with elegant brilliance, Tom Ford Metallique mesmerizes its admirers with a pulsating flash of modern, resolute femininity, willful, luminous and in full bloom. A high-shine armor of addictive aldehydes envelop its reverberating core of sensuous white flowers, like a metal venus in fleurs.
Like an armored embroidered dress, the metallic sheath of lighter-than-air aldehydes opens the scent like a second skin, the collision of crisp vert de bergamote and pink peppercorn further steeling the insatiability of the first impression. Beneath its cool veneer, Metallique's floral heart is amplified by juxtaposing delicate white blossoms of aubepine and muguet with the narcotic-like nectar of heliotrope. An aura of ambrette seed imparts warmth with woody inflections of peru balsam. The soft scent of vanilla and creamy sandalwood layer an addictive, contrasting finish that further drives the metallic suiting of the open.
Tom Ford Métallique is available in 50 ($150) or 100 ($195) ml Eau de Parfum.
(via tomford)
This seems to sit alongside Ombré Leather in the same packaging format & price point to sit between the signature line and the private blends so I guess he’s building another tier to his brand.
Aldehydes, heliotrope, muguet, vanilla – doesn’t sound like my kinda thing ,they seem to be selling this as a definite feminine rather than unisex fragrance. ?
Ombré leather was a really ugly bottle but I like this one slightly more.
I guess he is. Does not sound like my kinda thing either, and not fond of the bottle, not that it matters.
All I can say is that Tom Ford continually churns out new perfumes and I’m not sure that’s a good thing.
All those mansions he has don’t buy themselves !?
It is not doing me any good, but it seems to be working for him.
That ad copy is unbelievably bad. The perfume doesn’t sound so great either, and the bottle is boring. Tom Ford has really gone downhill since the original launch of his private collection.
“Venus in fleurs” is actually very clever, so some copywriter gets points for that. But they lose all their points and then some by using “addictive” twice in the same text. I am so effing sick of the word “addictive” in perfume advertising.
I’m so effing sick of that word being used in ALL ad copy.
I kept seeing some stupid ad that was like, “are you addicted to food??” or some ridiculous thing like that. Enough already.
At least they didn’t use the word “curated”. That’s my personal rage-inducing trigger word.
The love affair ended when Shangani Lily was discontinued.
Looking forward to trying this. I prefer his signature line to his private blends.
The bottle doesn’t do much for me though
that’s a horrible bottle.
The proportions of the bottle is so bad.