He described the old days when you had slot machines - which we still have in Australia. Pull the lever down and wait to see if the five cherries would line up, hoping cash would fly out. Jackpot.
The juice, the perfume, in his mind is the first win, cherry #1. Cherry #2 is the bottle. To him, it is the visual interpretation of the fragrance promise. Cherry #3 is the name of the perfume. So often, he says, in today’s crowded perfume world, the names mean nothing. They’re borrowed. Madame this. Monsieur that. They are not promises. Opium, Eternity, Angel, they offer a promise. The fourth cherry is the fragrance story, so often pretentious, overblown, sometimes silly. That authentic feeling we can share is missing.
— Michael Edwards, author of Perfume Legends, telling a story about bottle designer Pierre Dinand. Read more at Meet Michael Edwards at Map of the Heart.
Guess I’ve never found a 4 cherry fragrance. Maybe 2, tops.
Much less a 5? (He says the 5th cherry is luck. I say there must be a 6th cherry that relates to the brand name.)
And what’s the fifth cherry?
Luck 🙂
That is an interesting overview of the perfume market, thanks.