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Tocca Gia ~ new perfume

Posted by Robin on 26 February 2019 16 Comments

Tocca has launched Gia, a new warm floral fragrance for women.

Visionary American female artist, Georgia O’Keefe [sic], inspires Gia, a fragrance that honors the art & power of individual creativity. A lavish Turkish Rose Absolute expresses passion, and is given flight by notes of feminine power and purity. Pink peppercorn & Tangerine lifts the rose with wings, while Golden Amber & Sandalwood Velvetine cushion Gia with pure beauty.

Additional notes include vanilla.

Tocca Gia is available now at Blue Mercury, $76 for 50 ml Eau de Parfum. At Sephora, you can also find a 10 ml Rollerball for $27.

(via bluemercury, additional information via sephora)

Possibly of interest

Tocca Gia and Jo Malone Poppy & Barley ~ fragrance reviews
Top 10 Spring Fragrances 2018
Tocca Maya ~ new perfume

Filed Under: new fragrances
Tagged With: tocca

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16 Comments

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  1. AmyT says:
    26 February 2019 at 1:50 pm

    Sounds intriguing. Tocca has been very hit or miss for me. Is this the first rose-based fragrance they’ve done?

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    • Dorsey says:
      26 February 2019 at 2:15 pm

      They did Isabel, which was a light, summery tea rose. Like you, I find them hit or miss, but I did like it.

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      • Robin says:
        26 February 2019 at 6:26 pm

        Thank you, I could not have answered that! Tocca is pretty much miss for me.

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    • springpansy says:
      26 February 2019 at 9:53 pm

      And Bianca, which I think of as lemon rose, and is the only Tocca I like.

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  2. holyneroli says:
    26 February 2019 at 2:26 pm

    A little confused about how this perfume has anything to do with Georgia O’Keeffe…

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    • lillyjo says:
      26 February 2019 at 2:39 pm

      Same here

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      • Jessica says:
        26 February 2019 at 3:42 pm

        Same. I’ve spent years reading and thinking about a) perfume and b) O’Keeffe, and I’m baffled.

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        • Oakland Fresca says:
          26 February 2019 at 7:11 pm

          I laughed out loud. But more so because she was identified as a FEMALE artist (with feminine power and purity of all things!). Not very empowering.

          Perhaps the original name for the frag was Georgia–and a rose scent called Georgia just wasn’t edgy enough . . .

          Golly, I don’t know.

          Next in their rose line up?

          Andy: Named for Laurie Anderson (solar rose)
          Volta: Named for Björk (synthetic rose)
          Louise: Named for Louise Bourgeois (garden roses)
          Bridget: Named for Bridget Riley (rose, rose)

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          • holyneroli says:
            26 February 2019 at 8:18 pm

            Yes!! It’s an especially cruel joke because O’Keeffe *hated* being classified as a “woman artist.” She just wanted people to take her seriously as an artist, full stop.

          • Jiji says:
            27 February 2019 at 4:19 am

            Hahaha nice list. ;)

            yup its insulting to O Keeffe. If you want to refer to her at least put some effort in making a creative bottle. But no, just a boring pink girly girly bottle that has been done 10000000 times before.

    • Robin says:
      26 February 2019 at 6:28 pm

      It’s a huge stretch. Sephora does not mention O’Keeffe in their description, so perhaps they agree with you.

      One of the promotional images does show a woman painting something:

      https://cdn.shopify.com/s/files/1/1265/7867/products/tocca-gia-eau-de-parfum-725490020245-lifestyle-2_1024x1024.jpg?v=1550833305

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      • Jiji says:
        27 February 2019 at 4:21 am

        Hahaha that picture…. yup i always paint in a crisp pink blouse that is left unbuttoned. And NO trousers of course. 😂

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    • Lucy says:
      26 February 2019 at 10:30 pm

      Add me to the list. I even consulted Google because I thought maybe there was something about her I didn’t know…Nope. This scent does not sound reminiscent of any of her work, nor seem like something she would have liked/worn.

      – But that brings up a challenging Friday SOTD project idea…Robin, have we done a scent that Georgia O’Keeffe would wear/approve of yet?

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      • viridiaan says:
        27 February 2019 at 7:39 am

        Cool idea… One for Georgia, and maybe add a second artist of your own choosing as well?

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      • Robin says:
        27 February 2019 at 2:17 pm

        I doubt she would approve of the project at all! But maybe we should do a picture challenge with one of her paintings?

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        • Lucy says:
          27 February 2019 at 8:57 pm

          Yes! I love the picture challenges.

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