Tocca has launched Gia, a new warm floral fragrance for women.
Visionary American female artist, Georgia O’Keefe [sic], inspires Gia, a fragrance that honors the art & power of individual creativity. A lavish Turkish Rose Absolute expresses passion, and is given flight by notes of feminine power and purity. Pink peppercorn & Tangerine lifts the rose with wings, while Golden Amber & Sandalwood Velvetine cushion Gia with pure beauty.
Additional notes include vanilla.
Tocca Gia is available now at Blue Mercury, $76 for 50 ml Eau de Parfum. At Sephora, you can also find a 10 ml Rollerball for $27.
(via bluemercury, additional information via sephora)
Sounds intriguing. Tocca has been very hit or miss for me. Is this the first rose-based fragrance they’ve done?
They did Isabel, which was a light, summery tea rose. Like you, I find them hit or miss, but I did like it.
Thank you, I could not have answered that! Tocca is pretty much miss for me.
And Bianca, which I think of as lemon rose, and is the only Tocca I like.
A little confused about how this perfume has anything to do with Georgia O’Keeffe…
Same here
Same. I’ve spent years reading and thinking about a) perfume and b) O’Keeffe, and I’m baffled.
I laughed out loud. But more so because she was identified as a FEMALE artist (with feminine power and purity of all things!). Not very empowering.
Perhaps the original name for the frag was Georgia–and a rose scent called Georgia just wasn’t edgy enough . . .
Golly, I don’t know.
Next in their rose line up?
Andy: Named for Laurie Anderson (solar rose)
Volta: Named for Björk (synthetic rose)
Louise: Named for Louise Bourgeois (garden roses)
Bridget: Named for Bridget Riley (rose, rose)
Yes!! It’s an especially cruel joke because O’Keeffe *hated* being classified as a “woman artist.” She just wanted people to take her seriously as an artist, full stop.
Hahaha nice list. 😉
yup its insulting to O Keeffe. If you want to refer to her at least put some effort in making a creative bottle. But no, just a boring pink girly girly bottle that has been done 10000000 times before.
It’s a huge stretch. Sephora does not mention O’Keeffe in their description, so perhaps they agree with you.
One of the promotional images does show a woman painting something:
https://cdn.shopify.com/s/files/1/1265/7867/products/tocca-gia-eau-de-parfum-725490020245-lifestyle-2_1024x1024.jpg?v=1550833305
Hahaha that picture…. yup i always paint in a crisp pink blouse that is left unbuttoned. And NO trousers of course. ?
Add me to the list. I even consulted Google because I thought maybe there was something about her I didn’t know…Nope. This scent does not sound reminiscent of any of her work, nor seem like something she would have liked/worn.
– But that brings up a challenging Friday SOTD project idea…Robin, have we done a scent that Georgia O’Keeffe would wear/approve of yet?
Cool idea… One for Georgia, and maybe add a second artist of your own choosing as well?
I doubt she would approve of the project at all! But maybe we should do a picture challenge with one of her paintings?
Yes! I love the picture challenges.