To take part in the virtual reality experience, in-store shoppers at Julieraque, located in Buenos Aires, Argentina, are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second unique video. Each stone is tied to a broad fragrance concept, like “citrus-watery,” “floral-fruity,” or “oriental-spicy,” rather than a particular perfume or brand.

— Coty tries out VR fragrance marketing. Read more at Coty Inc. launches VR experience for its perfume portfolio at Glossy, or head over to the Coty website to see a video.