Today, the first 2.5-metre-high bottle is on display in the suitably swish Berkeley Square and will appear at the fashion house’s New Bond Street boutique from this weekend before continuing its tour of London.

— Chanel doesn't want Londoners to forget it is selling No. 5 in red this year. Read more at Chanel takes giant bottles of No 5 on a tour of London at Harper's Bazaar.