A few weeks ago, I ambled down to Fumerie to see what's new. Tracy pulled a tester of Jovoy Remember Me from the shelf behind her and said, “Have you smelled this one?” I hadn’t. “I barely finish spraying it on a strip,” she told me, “And customers say, ‘I’ll take it’.”
What kind of fragrance reels someone in so quickly and surely? I had to try it. She sent me home with a sample.
Perfumer Cécile Zarokian developed Remember Me. Its notes include lemon, bergamot, cardamom, frangipani, ginger, black tea, milk, cedar, woods and vanilla. The story goes that she was looking for inspiration in Qatar and found it while drinking karak tea — a chai-like concoction with ginger and cardamom — while the scent of frangipani drifted through an open window. Remember Me is the result of that afternoon.
People unfamiliar with karak tea will likely sniff Remember Me and not necessarily think of beverages, but will notice the fragrance’s balance of spicy, milky sweetness and green frangipani, kicked off with a flash of soapy orange blossom. Despite the gourmand notes, it feels airy, not like your typical dense vanilla and patchouli pastry bomb. Neither is it particularly spicy and ambery.
Instead, Remember Me’s sweetness leans more toward beeswax and suede than cookies, and it feels softened and thickened with a touch of plush cashmeran. It lasts all day long on skin, too. I expected it to turn vanilla as it dried down, and it does lean a bit in that direction, but a tingle of frangipani, cedar and cardamom lingers for structure.
Remember Me’s overall feel is familiar — milk, tea, spice, vanilla — but unusual — frangipani, green notes and airy floral space balancing it. It’s like imagining drinking hot chai in jungle humidity or wrapping yourself in a cashmere throw on the balcony of a hotel in Tahiti. It’s familiar but unexpected.
Ultimately, I think that’s why Remember Me grabs so many people so quickly. They understand it like a kid understands snickerdoodles and milk after school, but it befuddles and intrigues them with an exotic floral counterpoint that, on its own, would be pretty but boring. Yet, somehow, it all works together, and it only takes a minute to figure that out.
In other words, Remember Me surprises, but it doesn’t challenge. It comforts and intrigues without getting overly intellectual. I feel like I already have a few examples of this kind of fragrance in my arsenal, but if you're looking for something easy, warm, and delicious for winter, yet not another sugarplum, Remember Me is worth sampling.
Jovoy Remember Me Eau de Parfum is $180 for 100 ml Eau de Parfum. For information on where to buy it, see Jovoy under Perfume Houses.