Demeter has launched New Car, the latest addition to their Fragrance Library.
Our associations with scent are not instinctual, but learned - and as Americans, we love nothing more than a new car, and by reference, the smell of a New Car. We used that unique and unusual combination of new plastics, vinyl and fabrics to create a light and wearable fragrance experience, reminiscent of the first time you sat in that new car you love so much. Experience that feeling again and again, anytime, anywhere, with New Car from Demeter Fragrance Library.
What makes you happier than a new car?
Demeter New Car is available in 15, 30 or 120 ml Cologne ($6 - $40).