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In-store marketing costs

Posted by Robin on 6 September 2018 2 Comments

That’s when the “exorbitant” in-store marketing costs began to stack up. “It's really expensive to get good placement in Sephora,” she says. “There were costs to be in the holiday catalogs or sampling for holidays — all these programs that big companies have.” Though she says Sephora was very supportive, she didn't anticipate having to pay for good shelf placement or to be in holiday boxes. Sephora did not respond to request for comment.

— Read more at How Kate Walsh Re-Launched Her Fragrance Business for the Instagram Era at Hollywood Reporter.

Filed Under: perfume in the news
Tagged With: kate walsh

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2 Comments

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  1. Ede97005 says:
    6 September 2018 at 12:08 pm

    I am really thinking about ordering a new bottle of Boyfriend- I loved that fragrance and I first got it on HSN!

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    • Robin says:
      6 September 2018 at 9:07 pm

      It really was a decent effort — glad to see she found a way around the barriers to doing business.

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