Tom Ford will launch Lost Cherry, a new fragrance, in November.
Luscious. Tempting. Insatiable.
Tom Ford Lost Cherry is a full-bodied journey into the once-forbidden; a contrasting scent that reveals a tempting dichotomy of playful, candy-like gleam on the outside and luscious flesh on the inside.
Innocence intersects indulgence with an opening that captures the classic perfection of the exotic cherry fruit–black cherry's ripe flesh dripping in cherry liqueur glistens with a teasing touch of bitter almond. The heart bursts forth in cherry waves of sweet and tart. Griotte syrup expresses the textured maceration of voluptuous fruits while breathtaking florals turkish rose and jasmine sambac penetrate the senses and soul. Peru balsam and roasted tonka at the drydown suggest a new portrait of an iconic symbol. When blended with an unexpected melange of sandalwood, vetiver and cedar, the finish reaches fantasy-inspiring levels of insatiability.
Tom Ford Lost Cherry can be pre-ordered now at the brand website, in 50 ($320) and 250 ($815) ml Eau de Parfum.
(via tomford, hat tip to David!)
Ya know I always kinda just rolled my eyes and grinned at Mr. Ford’s recent ‘shock value’, juvenile shtick (the well-oiled naked bodies, bottles positioned suggestively, the names), but it seems he is becoming a tacky parody of the over-the-top designer.
I like cherry notes.
Don’t like the name.
Never would pay that price.
It will sell magnificently !
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So am I crazy — are younger people even going to know what this means? I have not heard that phrase in about a million years.
But also, if you’re going to do shock value, you need to start lower and move higher. He already did the mountain top and everything else will seem less shocking.
Urban dictionary will tell them.
Not for the faint of heart.
The collective ‘you’ have been warned.
Unfortunately, it probably will sell well.
Truthfully, I find the price and marketing embarrassing. It’s way over the top.
The price is the funniest part of all!
OMG – that price!! It does have the small benefit of making anything that I was considering purchasing a steal in comparison.
Maybe it’s just me, but when I see cherry and almond, I think Jergens lotion.
Me too, but I like Jergens aroma. There is a bottle in the bathroom right now. ????
It’s a nostalgic scent for me. I like it… but am having a hard time imagining the Tom Ford version of it!! INTENSE Jergens – turned up to 11!! I am definitely going to have to go and smell it. Since they seem to do series of scents, I wonder what else will come out in a similar bottle soon? I have to admit, I think this color variation is very pretty!
Meh to the marketing, but very interested in those notes. However…the price is just a tad shall we say, outrageous???
After FF, I would have thought he would hesitate to call this one Popped Cherry.
*wouldn’t, obviously
Oh no you didn’t ????????
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You beat me to it ????
Sorry ????
Not being American, I had to google the expression to get the intended shock aspect. It feels juvenile at best. But I usually like Tom Fords scents and always pay attention when he releases something new. Also, I love a good cherry scent (that doesn’t border into lipgloss territory) so will definitely seek this one out.
A tad tacky, methinks.
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After seeing this, I have no choice but to admit that my fake perfume boyfriend is a P I G , PIG. I’m breaking up with him.
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If you break up with him, that means I can have him ha! He’s a hot one, even if he is a pig lol!
I know right,?!, and I’m really good at defending jerky hot guys, but this acting like a middle schooler circa 1982, just isn’t sexy.
Thank you for the laugh, lillyjo! ????
My pleasure ????
He’s turned into the Ron Jeremy of the perfume world… what the hell is next?!?
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???????????? couldn’t have said it better myself.
Haha he has always been tacky, That’s part of his personality. Not sure why people expect sophistication. To be honest the new lipstick ad released today of him kissing a lady in an airport I found really funny !
Well, I’ll admit it. I didn’t “get” it until I read Robin’s first comment. I am so naive sometimes. ????
same! and i can imagine telling all my friends what i’m wearing, as the meaning of the name dawns on me as i’m mid sentence…
No one ever went broke underestimating the public’s taste, I guess.
Fucking Fabulous was bad enough.
And this sort of is worse, isn’t it?
The only thing worse than cheap vulgarity is expensive vulgarity.
In full agreement w you.
It’s definitely worse imo, and stupid and insulting, and misogynistic.
Stuff like this ends the minute they stop making money.
Exactly!!
Yes, indeed.
Oh, brother.
Well Kilian’s been mining this vein for a while, so why not TF. I’ll admit I did find the naming for FF pretty funny, but this is just tacky. I have some advice for perfumers: if the name would make a junior high boy snigger, try again.
Fortunately for my wallet, the notes aren’t my thing so not even tempted to sniff.
Should really have named this one F*?king Outrageous, considering the price????.
This should have been a flanker to F-cking Fabulous,
FF 2.0 or Apres FF or FF Noir
Apres FF would have been funny!
No interest in trying this one… every single perfume I have tried with a cherry note in it turns into a giant vat of Robitussin cough syrup on me. BLEAH! As for the name, (insert eye roll here). ????
After seeing the interest and controversy about this before the release, I finally got to try it at an official Tom Ford counter recently. The tester was empty after just a few days on the shelf, so it definitely has people intrigued. The SA had to find a little atomizer in a drawer for me to test it, actually. I admit I’m not a big fan of Tom Ford fragrances in general but I have actually liked a few releases in the last year or so (and no, F’ing Fabulous isn’t one). I had heard the opening of Lost Cherry smelled like cough syrup as well as chap stick, and I definitely saw a little of both. It opened with a bland, synthetic and slightly sour cherry and ultimately dries down to a super sweet, powdery tonka, which is all the rage with the band wagoners. Boring, more controversial than interesting, although I do love the bottle with red hue with the lacquered inner bladder.