French niche line Jovoy Paris has launched Remember Me, a new oriental fragrance.
Two years ago, Jovoy founder François Henin asked [perfumer Cécile] Zarokian to accompany him on a trip to the Middle East to find an idea for a new fragrance. The story goes that they sampled their way through all sorts of beautiful attars, mukhallats and bakhoors, but in Henin’s words, “it all belonged to the world of the Middle East and we did not want to simply copy their ideas.”
Inspiration finally struck while the pair were visiting local friends and enjoying a special, spicy sweet tea called Karak tea. The beverage, made from a combination of black tea, cardamom pods, cinnamon, clove, ginger and sweetened milk, possesses a unique and distinctive aroma. As Zarokian sipped from her cup, the heady floral aroma of frangipani drifted into the room causing her to remark to Henin that the scent of frangipani reminded her of her honeymoon and that one day she hoped to capture its unique aroma in a soliflore composition.
Notes include lemon, bergamot, cardamom, frangipani, ginger, black tea, milk, cedar, woods and vanilla.
Jovoy Paris Remember Me is available now at Fumerie, $180 for 100 ml Eau de Parfum.