Sadly, fragrance lovers are scared to trust their instincts, since the seductive bludgeon of commercial marketing has successfully indoctrinated would-be frag fiends into accepting the pink vs blue division. His’n’hers fragrances didn’t even exist until the advent of 20th century marketing, when perfume companies realised that they could shift twice as much product if they convinced customers there was a difference between smelling like a lady and a gentleman. Before then, a person was free to splash a flash of violet, or lavender, or rose, or eau de cologne, regardless of the equipment they were packing in their pants.
— Katie Puckrick would like you to reconsider your gender-based assumptions about fragrance. Read more at Exploring the relationship between perfume and gender at Vice.