Niche line Bond no. 9 has launched Governors Island, a new unisex fragrance.
Hypnotic, seductive, addictive, this incense-filled scent at first seems at odds with an island famed for its recreational activities—its bike paths, its picnics, its kite-flying potential. But at Bond No. 9, we welcome this off-kilter dissonance--which is one important direction for fragrances (as well as for fashion) today. And besides, the deep, magical allure of Governors Island, the fragrance, actually invokes the smells of the island's dense woodlands.
All in all, it's a rule-breaking symphony of tenacious forest notes—the kind that are typically used in drydowns. But here, they constitute the entire composition, starting with warm, concentrated resin incense. This soon segues into a heart of dark, honeyed ambrox (simulating ambergris) and dry, tobacco-like cedarwood, creating a halo-like glow. The base notes? Animal-like white musk, combined with muscenone (a booster musk), and a soft, feminine version of that crisp tropical grass, vetiver. While the sum total may at first present itself as a male fragrance, which men assuredly will love, we can guarantee—women will also adore this hypnotic brew and claim it as their own.
Bond no. 9 Governors Island is available now at Saks, in 100 ml Eau de Parfum, $350.