It is little surprise, then, that the pellucid perfume trend is now back, but with a youthful twist. We are living in the Instagram era of beauty influencers, when glamour is more about optimization than opulence. In the Molecule 01 tradition, a new crop of perfumes have popped up with low nasal impact but high atmospheric allure.
— Read more at The New Softies (What is it about millennials that makes them want to smell like nothing?) at The New York Times. Hat tip to Kevin!