The scenario depicted in the ad was not realistic and the tone was risqué but comedic and farcical. We considered the ad showed the male character’s attractiveness in a light-hearted, humorous way, rather than in a degrading or humiliating manner. We therefore considered viewers were likely to recognise the ad was a comical dramatisation of a surreal situation.

— UK regulator the Advertising Standards Authority rules that Paco Rabanne's peeping jane ad for Pure XS isn't too sexist to show on TV. Read more at Puig wins ASA ruling after Paco Rabanne fragrance ad receives 120 complaints at Cosmetics Business.