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Giorgio Armani Si Passione ~ new fragrance

Posted by Robin on 27 December 2017 5 Comments

Giorgio Armani Sì Passione

Giorgio Armani has launched Sì Passione, a new fragrance for women. Sì Passione is a flanker to 2013's Armani Sì.

Sì Passione, the new perfume for women by Giorgio Armani. A powerful reinvention of the signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality - in his own words, “an irresistible combination of grace, strength and independent spirit". An intense, uncompromising scent for a confident woman who dares to say yes.

The red lip effect in a bottle, Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer.

Giorgio Armani Sì Passione is available in 30, 50 and 100 ml Eau de Parfum.

(via armanibeauty.co.uk)

Update: Sì Passione was developed by perfumer Julie Massé.

Possibly of interest

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Armani Prive Santal Dan Sha ~ new perfume
Giorgio Armani Stronger With You Oud ~ new fragrance

Filed Under: new fragrances
Tagged With: armani, flanker, julie masse

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5 Comments

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  1. JadainGA says:
    27 December 2017 at 1:30 pm

    I just cracked myself up reading the ad copy out loud….. :)

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    • Robin says:
      27 December 2017 at 1:57 pm

      You could make a great mad libs out of this copy!

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  2. Celestia says:
    27 December 2017 at 1:39 pm

    Looks like a bottle of nail polish. Did not like Si.

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    • Robin says:
      27 December 2017 at 1:58 pm

      I think the makeup look is intentional, but absolutely agree — looks like nail polish.

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  3. Sapphire says:
    27 December 2017 at 6:59 pm

    Agree on the nail polish appearance. Could be striking, though. Didn’t care for original Si, but will give this a try if I see it.

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