Tapping into the larger trend of consumers’ indifference to societal and cultural gender norms, brands have started to create products that either blur gender boundaries or embrace gender neutrality.
— Data and analytics company GlobalData says unisex is back, at least with millennials. Read more at Perfume Experiences the Gender Revolution at Perfumer & Flavorist.
Gender neutral fragrances shouldn’t be too difficult for the buyer to accept.
I noticed very early on that my bottles lack reproductive organs.
LOL! Thank you for the morning laugh.
Heh, very timely.
Just this morning I read the review of Eris Mx. over at EauMG.
Mx. is a “neutral” alternative to Mr., Mrs., and Ms.
Also am reminded of Eddie Izzard’s response when asked about his wide-ranging wardrobe choices:
“They’re not women’s clothes. They’re my clothes. I bought them.”
Ha — excellent!
I took a friend, a young man, to experience the Chanel Espace Parfums yesterday.* When we were just randomly sniffing the ceramic rods without looking at the names, several of the ones he liked were feminines. I could see the point, too, because Chanel uses a LOT of citrus, iris, and aldehydes, none of which are particularly feminine by themselves.
I don’t think he would have liked the feminines on his skin: then the sweeter notes and white musks would have come to the fore. It made me realize, though, how the traditional fragrance gender markers — very sweet floral or vanilla notes versus heavy, sharp notes — often make older fragrances smell out of date or “too old.”
*I posted more about the visit on today’s main poll, if you’re interested.
I will go look, thanks!