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Consumers’ indifference to societal and cultural gender norms

Posted by Robin on 29 November 2017 7 Comments

Tapping into the larger trend of consumers’ indifference to societal and cultural gender norms, brands have started to create products that either blur gender boundaries or embrace gender neutrality.

— Data and analytics company GlobalData says unisex is back, at least with millennials. Read more at Perfume Experiences the Gender Revolution at Perfumer & Flavorist.

Filed Under: perfume in the news
Tagged With: fragrance sales

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7 Comments

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  1. des esseintes says:
    29 November 2017 at 10:51 am

    Gender neutral fragrances shouldn’t be too difficult for the buyer to accept.

    I noticed very early on that my bottles lack reproductive organs.

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    • Robin says:
      29 November 2017 at 11:44 am

      LOL! Thank you for the morning laugh.

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    • Koyel says:
      29 November 2017 at 1:26 pm

      :)

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  2. tiffanie says:
    29 November 2017 at 2:15 pm

    Heh, very timely.

    Just this morning I read the review of Eris Mx. over at EauMG.

    Mx. is a “neutral” alternative to Mr., Mrs., and Ms.

    Also am reminded of Eddie Izzard’s response when asked about his wide-ranging wardrobe choices:

    “They’re not women’s clothes. They’re my clothes. I bought them.”

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    • Robin says:
      29 November 2017 at 3:41 pm

      Ha — excellent!

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  3. nozknoz says:
    29 November 2017 at 2:29 pm

    I took a friend, a young man, to experience the Chanel Espace Parfums yesterday.* When we were just randomly sniffing the ceramic rods without looking at the names, several of the ones he liked were feminines. I could see the point, too, because Chanel uses a LOT of citrus, iris, and aldehydes, none of which are particularly feminine by themselves.

    I don’t think he would have liked the feminines on his skin: then the sweeter notes and white musks would have come to the fore. It made me realize, though, how the traditional fragrance gender markers — very sweet floral or vanilla notes versus heavy, sharp notes — often make older fragrances smell out of date or “too old.”

    *I posted more about the visit on today’s main poll, if you’re interested.

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    • Robin says:
      29 November 2017 at 3:41 pm

      I will go look, thanks!

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