Feminista is a new fragrance from Ulrike Hager and Helmut Hartl of Hero’s Journey Travel Agency. The scent was inspired by (and has a role in) the new Margarethe von Trotta movie, Forget About Nick.
“Out beyond ideas of activism and charity there Is a field – we meet you there…”
Feminista – a perfume and platform created by Hero’s Journey Travel Agency which is the first political perfume in the world that fights the disambiguation of feminism and acts as a change agent in the fight for the equality of all humans regardless of gender, sexual preference or heritage.
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Contradicting notes of violets and leather, pink peppers and cedar, juniper berry and styrax form an extraordinary harmony that could hardly be more individual.
Polarizing with contrasting notes, the fragrance transports its wearer into a juxtaposition of emotions finding its true scent only through the individual character of is owner. Feminista was designed by [perfumer] Geza Schön for all identities and it depends solely on the skin of its wearer, if it will hull you [sic] in warm notes of comfort or inspire you with a fresh, bold note of absent regrets.
[...] When propositioned to collaborate with Feminista and capture the smell of intersectional feminism, Geza Schön was immediately on board. He saw a potential that was hidden even to us, when we came up with the idea. Schön said: “It has been years since someone has come up with a truly unique concept for perfume in the industry. All the perfumes that are new on the market year after year, bore me. The idea of Feminista was as much promising as challenging, because never in history has a perfume been created as a political statement, with a strong backstory and a clear mission to become a Change Agent.”
Feminista is available at the Feminista website, €64 for 30 ml (above right) or €132 for 100 ml (above left). Four 2 ml samples are €22. A portion of the revenues will be used to fund "new feminist content".
(first part of quote via press release, second part via feminista.world)
I mean, that’s cool. I hope it smells like Jolie Madame.
I was going to say Jicky
It seems to have set a rather high bar for itself.
Yeah, no kidding. If it will make my regrets absent, I’ll pony up the cash