• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Feminista ~ new perfume

Posted by Robin on 27 November 2017 4 Comments

Feminista

Feminista is a new fragrance from Ulrike Hager and Helmut Hartl of Hero’s Journey Travel Agency. The scent was inspired by (and has a role in) the new Margarethe von Trotta movie, Forget About Nick.

“Out beyond ideas of activism and charity there Is a field – we meet you there…”

Feminista – a perfume and platform created by Hero’s Journey Travel Agency which is the first political perfume in the world that fights the disambiguation of feminism and acts as a change agent in the fight for the equality of all humans regardless of gender, sexual preference or heritage.

****

Contradicting notes of violets and leather, pink peppers and cedar, juniper berry and styrax form an extraordinary harmony that could hardly be more individual.

Polarizing with contrasting notes, the fragrance transports its wearer into a juxtaposition of emotions finding its true scent only through the individual character of is owner. Feminista was designed by [perfumer] Geza Schön for all identities and it depends solely on the skin of its wearer, if it will hull you [sic] in warm notes of comfort or inspire you with a fresh, bold note of absent regrets.

[...] When propositioned to collaborate with Feminista and capture the smell of intersectional feminism, Geza Schön was immediately on board. He saw a potential that was hidden even to us, when we came up with the idea. Schön said: “It has been years since someone has come up with a truly unique concept for perfume in the industry. All the perfumes that are new on the market year after year, bore me. The idea of Feminista was as much promising as challenging, because never in history has a perfume been created as a political statement, with a strong backstory and a clear mission to become a Change Agent.”

Feminista is available at the Feminista website, €64 for 30 ml (above right) or €132 for 100 ml (above left). Four 2 ml samples are €22. A portion of the revenues will be used to fund "new feminist content".

(first part of quote via press release, second part via feminista.world)

Possibly of interest

Escentric Molecules Molecule 01 + Black Tea⁠, Molecule 01 + Guaiac Wood⁠ & Molecule 01 + Ginger ~ new fragrances
Escentric Molecules Molecule 01 + Patchouli⁠, Molecule 01 + Iris⁠ & Molecule 01 + Mandarin ~ new fragrances
Escentric Molecules Molecule 05 & Escentric 05 ~ new fragrances

Filed Under: new fragrances
Tagged With: geza schoen, heros journey

Advertisement


4 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Coumarin says:
    27 November 2017 at 3:37 pm

    I mean, that’s cool. I hope it smells like Jolie Madame. 🙂

    Log in to Reply
    • Robin says:
      27 November 2017 at 3:38 pm

      I was going to say Jicky 😉

      Log in to Reply
  2. SFguy says:
    27 November 2017 at 7:46 pm

    It seems to have set a rather high bar for itself.

    Log in to Reply
    • Robin says:
      27 November 2017 at 10:39 pm

      Yeah, no kidding. If it will make my regrets absent, I’ll pony up the cash 🙂

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

August 2023
July 2023
June 2023
May 2023
April 2023
March 2023

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

23 September ~ swapmeet

3 October ~ damage poll
7 October ~ fall reading poll
21 October ~ splitmeet

Back to Top

Home
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.