Swedish niche line Stora Skuggan has launched Moonmilk, a new unisex fragrance.
The famous Swiss naturalist Conrad Gessner is considered the founder of modern zoology, but as a true 16th century scientist he was also: a prominent physician, botanist, linguist and — of course — spelunking adventurer. In his ‘Descriptio Montis Fracti sive Montis Pilati’ from 1555, he chronicles his climb to the summit of Mount Pilatus, but we also get to follow him into the caves of the Alps. ‘At night, the moon shines into the cave so brightly the light itself seems to take form, like a mist. It gathers in the ceiling and makes the limestone stalactites glitter and gleam, dripping tears of white liquid into puddles on the rock floor that never dries. Moonmilk.’
Today, moonmilk still exists in caves all over the world, with the largest formations being found in Arizona, but the theory of it being produced by the rays of the moon has lost some of its popularity.
Notes for the spicy woody fragrance include black tea, lime, cardamom, lily-of-the-valley, mandarin, black pepper, sandalwood and leather.
Stora Skuggan Moonmilk is available in 30 ml Eau de Parfum.
(quote via stormfashion.dk, additional information via nose.fr)
I love the story behind the scent. It’s tempting me to search it out. The notes don’t really match my idea of a cave-like atmosphere, which would be more chalky like limestone but still curious.
Yeah, hard to say without smelling it, but those wouldn’t have been my first guesses at notes either
I also love the story behind this. Most enjoyable ad copy I’ve read in a while. So far, I’ve enjoyed only certain aspects of the scents in this line, but something didn’t work for me. I do like the bottles, though.
Agree — decent ad copy.