French niche line Room 1015 has launched Hollyrose, a new unisex fragrance. Hollyrose is a tribute to the "teenage groupies who ruled over Sunset Boulevard in the 70’s".
Cement flowers flout and sprout on Sunset Boulevard. Powered by the rock star fantasy, deflowered by the love of art, these young innocent ROSES become clutching vines in twisted poses. From anonymous groupie bedrooms to Hollywood backstage feats by way of their idols’ crumpled bed sheets, these ORCHID women awaken, leaving a scent of skin, night and caresses in their wake. Petals and thrills under the frills. In the dip of an ankle, like a fragrance of finely worked LEATHER, scratched with tales by the nails of guitar gods. A captivating, alienating trail without fail… Between romanticism and decadence.
Hollyrose was developed by perfumer Jérôme Epinette. Additional notes for the floral fragrance include black pepper, blackcurrant and patchouli.
Room 1015 Hollyrose is available in 100 ml Eau de Parfum.
I really hate their ad copy, even more than the usual perfume blather. The notes and the name appeal, but I don’t know if I can get past the teenage groupies thoughT
Bugged me too, and at this point I am nearly immune to such things.
Usually I don’t even read them. Some how the opening on this one made me keep reading to see if they could save it. But how? No way really.
I had exactly the same thought. Those girls were mainly vulnerable runaways – it’s creepy to romanticize them.
Vulnerable runaways, and many of them were 13, 14 years old. I really don’t want a fragrance inspired by what they did backstage or in their idols crumpled bedsheets.
“young Innocents” being “Deflowered” and “scratched by the nails of guitar gods” is hardly something I want to wear as a fragrance.
This is as bad as TraLaLa, which was at least a work of fiction.
I think the age of consent is younger in Europe than here, so perhaps it doesn’t come off as creepy to them?
Who knows. Seems creepy to me as an inspiration even if we’re talking about women at the age of consent.
It’s deeply creepy and weird to choose this as perfume inspiration. Not to mention these girls were groupies in the mid 70s–so probably more patchouli or chypre fragrances, and less floral.
I’m not familiar with TraLaLa at all, I’m a little curious as to what that was all about
See discussion here:
Will do! Thanks for the quick link, Robin.